Having a website is great, but if nobody can find it on Google, are you really online? Many small business owners in Nigeria get a website but unknowingly choose web addresses (domain names) that are long, confusing, or impossible to spell. The result? Zero traffic, zero trust, zero sales.
At Kwikaweb, we believe that SEO (Search Engine Optimisation) starts with your domain name. Before you even think about blog posts or keywords, your web address needs to be search-engine-friendly. Here’s how to check if yours is doing the job.
What Makes a Website Address SEO-Friendly?
1. It’s Short and Simple
Nigerians don’t have time to be typing long-winded URLs. If it’s more than 2–3 words, you’re doing too much. Keep it simple, memorable, and easy to type.
Good: nairastitches.com
Not so good: nairastitchescollectiononline.com.ng
2. It Contains Keywords (if possible)
If you run a cake business in Lagos, a domain like lagoscakes.ng already tells Google (and customers) what you do and where you are. You don’t always need this, but it can help with SEO.
3. No Confusing Spellings or Slang
If your domain includes slang that only certain people understand, it may confuse Google and non-local audiences. Keep it brandable but universal.
4. Avoid Hyphens and Numbers (Unless It’s Part of Your Brand)
Domains like naija-events247.com can look spammy and are harder to remember. If you have to explain it every time, that’s a problem.
How to Check Yours
- Google your domain name without the “.com” or “.ng” and see if it shows up.
- Check for similar domains—if someone else owns naijabakes.com and you’re using naijabakesonline.com.ng, people might land on theirs instead.
- Use SEO tools like Ubersuggest to test how your domain ranks.
Need a More SEO-Friendly Website Address?
A great domain can mean the difference between being on Google’s front page or getting lost in search oblivion. If your current domain isn’t working for you, it might be time for a smarter choice.
With Kwikaweb, you can buy a new domain, get SEO tips, and build a beautiful website that works.
Ready to be found on Google? Start with the right name—visit kwikaweb to secure your domain name.