Getting found on Google is one of the most powerful ways to attract new clients to your business. Whether you’re a local service provider, consultant, or online business owner, Google can be your biggest source of qualified leads.
At Kwikaweb, we’ve seen how optimising your presence on Google can help you attract consistent, high-quality clients, without relying solely on social media or referrals.
7 Ways to Get More Clients From Google
Here are 7 ways to get more clients from the world’s most popular search engine (Google).
1. Optimise Your Google Business Profile (GBP)
Your Google Business Profile is often the first impression clients get. It’s that box that shows up when someone searches for your business name or service locally.
Ensure yours is claimed, verified, and completed accurately, including your business hours, address, photos, and a brief description.
It’s one of the simplest ways to appear in Google Maps and local searches (and yes, it’s free).
2. Create Content That Solves Problems
Your potential clients are already asking Google questions like “how to improve my brand visuals” or “best marketing agency near me.”
When you create blog posts, guides, or videos that answer those questions, you position yourself as the expert, and Google rewards that by showing your content to more people.
The goal? Turn your website into a resource hub, not just a brochure.
3. Encourage and Manage Customer Reviews
Customer reviews build trust and credibility. Encourage satisfied clients to leave positive reviews on your Google Business Profile.
Respond promptly and professionally to all reviews, both positive and negative, to show you value customer feedback. Positive reviews improve your local search ranking, making your business more visible.
4. Optimise Your Website for Search
Think of Google as your digital matchmaker.
If your website isn’t optimised, Google can’t “introduce” you to the right clients.
Start by using keywords your audience is searching for, terms that describe your services, location, and niche.
Then, make sure your website loads fast, looks great on mobile, and has clear titles and descriptions.
A well-optimised site = more visibility, more clicks, more clients.
5. Appear in the Google Maps Pack with Local SEO
Optimise your website and Google Business Profile for local SEO to increase your chances of appearing in Google’s coveted “Local Pack”, the group of local business listings that appear at the top of search results with a map.
Include local keywords, maintain consistency in your NAP (Name, Address, Phone number) across the web, and build local backlinks.
6. Utilise Google Paid Search Ads and Shopping
Google Search Ads and Google Shopping ads can boost your visibility instantly for targeted keywords and product searches.
Paid ads allow you to place your business at the top of search results, driving immediate traffic and leads while you grow your organic presence.
7. Respond to Customer Questions and Engage via Q&A
The Questions & Answers feature on your Google Business Profile lets potential customers ask questions directly. Monitor and respond quickly with helpful, clear answers to engage prospects and demonstrate excellent customer service; this can influence customer decisions positively.
By implementing these seven strategies, businesses can maximise their presence on Google and attract more clients consistently.
Optimising your Google Business Profile, engaging customers, and using both organic and paid Google marketing tools work together to grow your client base effectively.
At Kwikaweb, we help businesses build websites and digital strategies that make Google visibility simple and turn online searches into real clients