Launching your first website is exciting, but it can also be where many small business owners trip up. A beautiful design means nothing if your site is hard to navigate, doesn’t work on mobile, or makes it difficult for people to contact you.
At Kwikaweb, we’ve seen it all…and fixed it all. Here are the most common website mistakes we see (and how to avoid them).
1. Ignoring Mobile Optimisation
More than 80% of Nigerians browse the internet on their phones. If your site looks fine on desktop but breaks on mobile, you’re losing customers.
2. Using Blurry or Stretched Images
Poor-quality visuals make you look unprofessional. Use clear, properly sized images — preferably under 1MB for speed.
3. Forgetting a Clear Call-to-Action (CTA)
If you don’t tell people what to do next (buy, book, sign up), they’ll leave without acting.
4. Making Navigation Confusing
If visitors can’t find what they need in 2–3 clicks, they’ll bounce.
5. Skipping SEO Basics
Add relevant keywords to your headings, text, and image descriptions so customers can find you via Google.
6. Using Hard-to-Read Fonts or Clashing Colours
Pretty doesn’t always mean practical. Prioritise readability.
7. Having No Contact Information
Not everyone wants to fill out a form, give people multiple ways to reach you.
8. Leaving Outdated Information Live
An event from 2023 shouldn’t still be on your homepage in 2025.
9. Using Autoplay Music or Videos
This can annoy visitors and slow your site down.
10. Not Testing Before Launch
Check all links, forms, and pages before telling the world about your site.
Your website is your digital storefront; make it welcoming, clear, and easy to use. Kwikaweb makes this simple with mobile-friendly templates, built-in SEO tools, and a structure designed to help you avoid these rookie mistakes from day one.
Start building the right way at kwikaweb.com.